How we measure growth

Almost every agency website displays a wall of percentage increases. A meaningful share of those figures are unverifiable, taken from cherry-picked date ranges, or simply invented — and there is no way for a prospective client to tell which.

We would rather be straightforward about where we are. When we publish a case study here, it will name the client where they have agreed to it, state the timeframe, describe what was actually done, and report figures we can substantiate on request.

If you want to understand how we work before there are numbers to look at, our approach and what we refuse to do is probably the more useful page.

You receive a monthly report covering visibility, enquiries, and the work completed that period — written in plain language rather than an automated dashboard export.

It includes what moved, what did not, and what we are changing as a result. Months where something did not work are reported the same way as months where it did, because a report that only contains good news is not a report.

Marketing attribution is genuinely imperfect, and anyone claiming otherwise is overselling. A patient may find you through a map listing, read your content a week later, ask a friend, and call from a search for your brand name. Most tools will credit the last step.

We track what can be tracked reliably, are explicit about what is inferred rather than measured, and avoid claiming credit for conversions we cannot reasonably connect to the work.